Recession-Themed Communications Tips For the Secondary Financial Services Industry


At the outset of current recession, the financial institutions, which were among the first to suffer during the credit crisis in July 2007, were commonly referred to as the canaries in the coal mine. If they were the canaries, then the solutions providers to the financial industry—those selling goods and services, like technology or consulting—can be thought of as the coal miners. Toiling away in sometimes unsavory environments while hoping for a rich stream of business, these vital but often anonymous players have noticed a funny smell of late, only to turn around to see more than a few of their compatriots falling to the ground. For example, according to a recent report by analyst group Celent, investment banking spend on IT will drop this year by a very substantial $6 billion over 2008. Bloomberg reported at the start of the year that Microsoft and Cisco alone could lose $4 billion in orders from the financial industry in 2009.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.