We are facing challenges in our economy the likes of which have not been experienced in most of our lifetimes. News stories seem to bounce from bad to worse to hope to despair, leaving relatively rare moments of optimism and huge holes of uncertainty. The primary result of this combined gloom-and-doom assault has rendered many businesses paralyzed with a sense of fear of the present and for the future. Such paralysis has slowed the progress of even the most (formerly) dynamic of companies to a crawl. Economists are left scratching their heads unsure of what to do and marketing departments for many companies appear to be more preoccupied with job preservation than reestablishment of momentum.
Clearing a Passage Through the Frozen Economy
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