Case Study: Web Analytics Take the SEGA Brand’s Robust Community-Building Campaign to the Next Level

Company: SEGA

Timeframe: October 2008- ongoing

The video-gaming community has always been characterized by its members’ enthusiasm for technology, and by their desire to connect and interact with fellow fans. The proliferation of social media platforms has only enhanced these traits, as it facilitates interactivity via the very medium in which this audiences “plays” every day.