“Social media is not a campaign. It’s a commitment.” These words, spoken by imc strategy lab Digital Managing Director Robb Hecht, neatly summarize the mind-set that is required to truly maximize the opportunities put forth in the digital space. When applied to social media marketing and SEO, Hecht’s statement embodies the dedication, experimentation and occasional failure needed to go beyond simple online content creation and actually get content in front of the right audiences. Such is the burden of communications executives who, just as they are getting the hang of optimizing press releases and Web site content for search, must now learn to transfer those skills to new territory: Twitter, social networks, video-sharing platforms, you name it—and it can (and should) be optimized.
SEO & SEM 3.0: Demystifying Social Media Optimization to Bring Consumers to You
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