As agencies and clients alike feel the pressure of conducting business as usual during a recession, one common denominator of their relationship is becoming more important than ever: the request for proposal (RFP). Issued by clients to define the needs of an upcoming initiative, a well-crafted RFP clearly and succinctly outlines the project, and it gives agency executives enough information to then respond in kind with a proposed plan of attack. Likewise, a poorly worded RFP hinders both parties, as agencies’ responses likely won’t meet the needs of the client, and miscommunications up front could lead to an ill-fated partnership. To avoid mismatches before ever signing on the dotted line, consider the following best practices offered by communications executives on both sides of the fence. â–¶ When creating an RFP, be specific and thorough.
Maximize the Effectiveness of an RFP
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