Get Buzzed: Driving Bottom-Line Results via Integrated Marketing

It just might be the worst-kept secret of social media marketing: You can’t make something “go viral,” nor can you force a campaign to generate “buzz.” Rather, these online marketing standards are met only upon an initiative’s execution and its subsequent warm reception from target audiences. They are the ones who control and define viral/buzz-worthiness, not the communications executives who painstakingly shape messaging, test concepts and executive strategies. It’s a cruel joke, especially considering most communications execs have had the same experience: Their boss or client says “do viral marketing” for fill-in-the-blank campaign, and he/she is not interested in hearing that such a thing isn’t up them. But remove the pressure that comes with these labels and approach the marketing initiative from an integrated vantage point, and you just might find that the buzz will follow.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.