The break-room watercooler is a gathering point for conversation, a place where company news is shared and opinions are debated. At the watercooler, employees converse openly and casually with their peers, without the apprehension of being mandated or persuaded to listen or respond. People enter and leave the conversation when they are interested in what’s being talked about and hear ideas and suggestions from people they know and colleagues they feel share their values and perspectives. An internal corporate blog is an excellent way to create a virtual watercooler, and the primary reason it can be effective is its ability to connect with employees in a more human tone. The same company news discussed at the break-room watercooler or delivered via a mass e-mail can have dramatically different levels of understanding, interest and impact.
Engaging Employees via Internal Corporate Blogs
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