Rock the Boat: Leveraging a Downturn to Engage in M&A

Question: What do Diageo, IBM, Bank of America and Johnson & Johnson have in common? Answer: Each company entered into or completed a successful acquisition that served its stakeholders and bottom lines well in the years that followed, and each did so during a down economy. It may seem counterintuitive, but these success stories are just a few examples of the advantages of using economic downturns to merge with or acquire another organization. The high-profile IBM-Sun Microsystems deal that fell apart last week aside, companies of all sizes can take this opportunity to take risks and grow as a result while their peers and competitors struggle alongside everyone else. That said, good or bad economy, M&A deals are rife with communications challenges, but effective PR can turn even the most tenuous deal into a resounding success.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.