Enhancing & Retaining Top Talent in a Recession

Historically, the goal of management at midsize and growing PR firms has been to provide an atmosphere in which each employee can reach his or her full potential within the budgetary, time and resource constraints that running a tight-margin business provides. Even in this economy, to lose sight of this goal places your firm in long-term peril of losing “the good ones.” They may stay now because they have to. But when things turn around—and they will—what then? Providing the means to assist each individual in your firm to attain certain levels of proficiency in skills that are relevant to the business goals of the organization will give you a competitive advantage during the recession and beyond.

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