COMMUNICATIONS PLATFORMS TO USE DURING M&A


Charles Carr, director of corporate affairs at Celerant Consulting, cites a password-protected extranet as an essential platform for providing all stakeholders with up-to-date M&A information, but that’s not the only vehicle in communicators’ arsenals. Consider the following tools for disseminating messages throughout the M&A entire process: • Intranets: For Jose Zavala, director of global communications at Fox Mobile Group, an Intranet proves critical to keeping internal stakeholders informed. “[At the last company I worked with,] there was a special Intranet exclusively for the merger where we posted frequent updates, including Q&As from employees, legal statuses, new opportunities, etc. It also included a mailbox where employees could send questions or concerns that were quickly answered.” • Town hall meetings: “We scheduled a town hall meeting a few days after the M&A announcement,” Zavala says.

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