Communicating in the YouTube Era: Using Video to Reach Employees


One of the main instigators behind the increased use and acceptance of online video to reach employees is the third most-trafficked site on the Web: YouTube. The impact of YouTube has its pros and cons, though. “What’s been great about [YouTube] has been the ease and how people are used to watching videos or getting in the habit of watching videos online,” says Perry Cowen, owner and operator of Maverick Productions. While YouTube—and improved Internet technology—has worked in favor of video acceptance, the quality has not. “YouTube has helped make poor-quality video acceptable,” says Gene Smaciarz, director of creative services at Thrivent Financial for Lutherans.

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