Communicating in the YouTube Era: Using Video to Reach Employees

One of the main instigators behind the increased use and acceptance of online video to reach employees is the third most-trafficked site on the Web: YouTube. The impact of YouTube has its pros and cons, though. “What’s been great about [YouTube] has been the ease and how people are used to watching videos or getting in the habit of watching videos online,” says Perry Cowen, owner and operator of Maverick Productions. While YouTube—and improved Internet technology—has worked in favor of video acceptance, the quality has not. “YouTube has helped make poor-quality video acceptable,” says Gene Smaciarz, director of creative services at Thrivent Financial for Lutherans.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.