THE MORE SOME THINGS CHANGE, THE MORE MEDIA RELATIONS DOESN’T

Modern forces and current events may require executives to reinterpret basic tenets of communications, but one remains the same (at least according to CNBC’s on-air editor Charles Gasparino): media relations. Known for being particularly unforgiving to his subjects, Gasparino does identify a long-held best practice communications executives can use to get their side of the story heard by reporters: Don’t spin.