Redefining Comms: Applying Modern Experiences to Advance the Discipline


Communications’ inherent dependence on intangible factors whose definitions are largely subjective—reputation, brand, trust, authenticity—hobbled it in the business climate of yore, before technology and shifting values elevated it to a position of power within modern organizations. As the function made its ascent, leaders within it helped reshape communications both semantically and strategically to more accurately describe the value it could contribute to all stakeholders. Buzzwords like innovation, thought leadership and corporate culture crept into communicators’ vernacular, representing various aspects of business that the discipline enhanced. But that was then. Now, the same buzzwords that helped re-brand communications have lost some of their power, prompting leaders to rethink how these critical components should be refined and reapplied in the context of the turbulent business environment.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.