HOW MEDIA THINK PR EXECUTIVES SHOULD WRITE


Following is a small selection of verbatim comments from editors and reporters polled in the recent national survey of 12,500 editors and reporters by Don Bates with the assistance of Cision and George Washington University. • Be more creative—pitches need to be tailor-made for my organization. Why do I want to do the same story that’s being pitched to dozens of other news outlets the exact same way? • Don’t try to write a story angle for me. Put the most newsworthy facts up front, get me a handful of experts/stakeholders to talk to and let me write it.

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