BOOSTING MARKET SHARE AMONG MULTIPLE AUDIENCES


To cut through the clutter and boost your brand’s market share, it’s imperative to use multi-platform tactics, particularly if your program’s aim is to reach multiple audiences, says Stephanie Anderson, head of PR for OSRAM SYLVANIA (OSI). Following is her best practice to other b2b companies wishing to reposition themselves in the marketplace to raise both media and consumer awareness:

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