A Light in the Attic: A Multi-Tiered Media Campaign Promotes Green Living & Delivers Measurable Results


Company: Osram Sylvania

Agency: Weber Shandwick

Timeframe: October 2007- September 2008

Thanks to the green revolution that has seeped into consumer consciousness in recent years, there has been a surge in the usage of energy-efficient compact fluorescent lightbulbs (CFLs) and light emitting diodes (LEDs).

Taking note of this trend, lighting manufacturer Osram Sylvania (OSI) enlisted agency partner Weber Shandwick to highlight its new CFL products, including its Micro-Mini Twist, and to:

• Enhance the OSI corporate brand as a technological innovator;

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