A Light in the Attic: A Multi-Tiered Media Campaign Promotes Green Living & Delivers Measurable Results


Company: Osram Sylvania

Agency: Weber Shandwick

Timeframe: October 2007- September 2008

Thanks to the green revolution that has seeped into consumer consciousness in recent years, there has been a surge in the usage of energy-efficient compact fluorescent lightbulbs (CFLs) and light emitting diodes (LEDs).

Taking note of this trend, lighting manufacturer Osram Sylvania (OSI) enlisted agency partner Weber Shandwick to highlight its new CFL products, including its Micro-Mini Twist, and to:

• Enhance the OSI corporate brand as a technological innovator;

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.