A Light in the Attic: A Multi-Tiered Media Campaign Promotes Green Living & Delivers Measurable Results


Company: Osram Sylvania

Agency: Weber Shandwick

Timeframe: October 2007- September 2008

Thanks to the green revolution that has seeped into consumer consciousness in recent years, there has been a surge in the usage of energy-efficient compact fluorescent lightbulbs (CFLs) and light emitting diodes (LEDs).

Taking note of this trend, lighting manufacturer Osram Sylvania (OSI) enlisted agency partner Weber Shandwick to highlight its new CFL products, including its Micro-Mini Twist, and to:

• Enhance the OSI corporate brand as a technological innovator;

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.