Web Cliques: Building & Engaging Communities Through Social Media


The adage may say otherwise, but just because you build it doesn’t mean they will come—at least not in the context of digital communities executives build around their brands. On the contrary, the Web constructs that external stakeholders build seem to draw more attention than anything that smells of corporate messaging or PR-driven content. But that’s not to say that social media isn’t a key component of communications efforts, whether they’re intended to increase brand awareness, build reputation or boost PR effectiveness. “Social media offers highly targeted opportunities in relevant outlets,” says Idil Cakim, VP of interactive media at GolinHarris. “Audiences will be focused on your issue, and they will embrace your topic and spread [it via] word of mouth.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.