Web Cliques: Building & Engaging Communities Through Social Media


The adage may say otherwise, but just because you build it doesn’t mean they will come—at least not in the context of digital communities executives build around their brands. On the contrary, the Web constructs that external stakeholders build seem to draw more attention than anything that smells of corporate messaging or PR-driven content. But that’s not to say that social media isn’t a key component of communications efforts, whether they’re intended to increase brand awareness, build reputation or boost PR effectiveness.

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.