The Show Must Go On: Strategies for Planning Recession-Friendly Events


It’s no secret that the “AIG effect” has toned down lavish business events in recent months, but what does that mean for event planning as we look at 2009 and beyond? As communications professionals, you either serve as the in-house PR support for event planning staff, work for a PR agency or work with an outsourced event planner to ensure the event is in line with your team’s ultimate vision. As the AIG effect has become the standard rationale for cancelling or drastically altering corporate party plans, it’s important to highlight and defend the importance of hosting meetings and events as a natural part of doing business, whether for sales, brand strategy, training or team building. Corporate events are a strategic part of doing business—both for internal motivation and communication with outside prospects and alliances. Meetings are also necessary to boost the morale of all employees left in the wake of layoffs.

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