Manage Social Media Relations


As its name indicates, public relations is all about managing relationships with various stakeholders, including employees and investors. With the advent and subsequent explosion of social media, this responsibility has becoming increasingly challenging, especially in terms of customer relationship management (CRM) and media relations. The reason: These two stakeholder groups have merged. “Media relations isn’t just with the media anymore,” says Robb Hecht, digital managing director of imc strategy lab. “Your customers need to be related to online.

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