Company: New Orleans Museum of Art Agency: Deveney Communication Timeframe: September 2006-March 2007 Following Hurricane Katrina’s devastation of New Orleans in 2005, the nation of France offered to help rebuild New Orleans’ infrastructure, with special emphasis on the city’s cultural institutions. As part of the country’s commitment, France provided an exhibit of French masterpieces to the New Orleans Museum of Art (NOMA) entitled “Femme, Femme, Femme: Paintings of Women in French Society from Daumier to Picasso from the Museums of France.” The Femme art exhibit, given to the New Orleans Museum of Art by France, helped reinvigorated the city in the wake of Hurricane Katrina. Photo courtesy of Deveney Communication. Though the exhibit was being offered as a free gift from France, NOMA needed assistance in marketing the exhibition.
Case Study: Revival of the Fittest: Art + Media Outreach Prompts a Post-Katrina Cultural Renaissance in New Orleans
You might also be interested in:
- Case Study: Kroger Tackles Sustainability One Lonely Orange at a Time
- Northwestern Mutual Goes to Bat for Childhood Cancer
- Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their Choice
- Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market
- Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign