The Mighty Have Fallen? Recession-Proof Agency-Client Relations


This time last year, as the U.S. economy rapidly approached the symbolic cliff's edge from which it would fall, the public relations industry seemed to be standing strong. A 2008 survey of PR agencies conducted by StevensGouldPincus revealed good fortune relative to that of other industries, many of which had already begun to fall like dominos. Among the statistics that implied a hopeful forecast were the following:

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