Play to Win, Part II: Executing Executive Coaching Programs


Last week, PR News introduced the topic of executive coaching programs and considered how they can be valuable assets for communications executives, especially in a turbulent business climate. Developing a strategic program within an organization (or knowing the right questions to ask when vetting potential external partners) is step one, but even the most thoroughly planned initiative will fall flat if executed poorly. Picking up where Part I left off--that is, with familiarizing the coaches with their "subjects"--the next phase of the program's execution revolves around sustaining its momentum to ultimately achieve the highest degree of coaching value. With that, consider the following strategies. *Take ownership, and then share it.

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