Tip Sheet: Green Agenda: Convert Awareness to Action

By Frank J. Walter As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles. Driving these proposed investments is a keen understanding of the benefits of reducing our reliance on fossil fuels such as coal, natural gas and petroleum--all of which emit the greenhouse gases contributing to climate change--as well as reducing our dependency on foreign oil in the transportation sector. If you work in communications, chances are that you will have a need to address environmental and energy issues in the days ahead. If you work for a corporation, you may have "green" products or services to market and promote, or you may need to develop messaging about your organization's sustainability program.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.