Tip Sheet: Green Agenda: Convert Awareness to Action

By Frank J. Walter As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles. Driving these proposed investments is a keen understanding of the benefits of reducing our reliance on fossil fuels such as coal, natural gas and petroleum--all of which emit the greenhouse gases contributing to climate change--as well as reducing our dependency on foreign oil in the transportation sector. If you work in communications, chances are that you will have a need to address environmental and energy issues in the days ahead. If you work for a corporation, you may have "green" products or services to market and promote, or you may need to develop messaging about your organization's sustainability program.

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