Play to Win, Part I: Developing Executive Coaching Programs

The concept of employee training programs is common for organizations across all industries; it defines guidelines for prepping new hires to meet the demands of the job, and it grooms veteran employees to take on new responsibilities. But what about the members of the organization that are already at the top--the C-suite executives who shape and execute the strategies that directly affect brand, reputation and the bottom line? For these organizational leaders, a more high-level, nuanced approach is required, especially in a business climate in which leadership's reputations largely mirror that of the company, for better or worse. Thus, executive coaching comes into play as a practiced strategy to give companies a competitive advantage in a time when every move counts. "The goal of executive coaching is really to improve the performance of the individual in the context of the organization in a very customized way," says Susan Ennis, president of Susan Ennis & Associates and board member of the Executive Coaching Forum.

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