Case Study: Making History (Again): An Anniversary Celebration Puts America’s First Permanent Settlement in the Spotlight

Company: Commonweath of Virginia Agency: Ruder Finn & Jamestown 2007 Timeframe: 2007 In 2007, the Commonwealth of Virginia wanted to commemorate the 400th anniversary of the founding of Jamestown, the New World's first permanent English settlement. For this unique milestone, the Commonwealth put together an ad hoc agency with a self-explanatory moniker--Jamestown 2007--to spearhead event planning for the commemoration. Jamestown 2007 tapped Ruder Finn to conceptualize and execute a massive awareness campaign that would generate national and international attention for "America's 400th Anniversary," an 18-month program punctuated by 14 signature events. According to Robin Crawford, SVP of Ruder Finn's D.C.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.