Trend Watch: Shaping Communications Strategies for 2K9


The upcoming New Year signals the usual calendar changeover, but this go-round the annual tradition seems to be wrought with more anticipation than Y2K: It marks the transition of power from George W. Bush to Barack Obama (polar opposites in many ways); an inevitable worsening of the already dismal economic forecast; and a business environment that seems all but doomed. In short, 2008 will be punctuated not with a period, but with a question mark. For communicators, revisiting the year that almost was is an exercise in futility, as the damage has been done. Now, as we move into 2009, these executives must reflect on the trends whose hazy form will begin to take shape and affect the way they will (be forced to) conduct business in the not-so-distant future.

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