Media Relations Campaign

Campaign: Porter Novelli for Mental Health America: Ranking America's Mental Health

Winner: Porter Novelli and Mental Health America

The Mission

Mental Health America sought to raise awareness among policy makers and the general public about the need for policies like the Wellstone Act, which would increase access to

mental health treatments and lead to improved patient outcomes.

The Challenges

In a media landscape inundated with data and talking heads, Mental Health America, working with Porter Novelli, needed to break through the clutter with new information on the

state of depression in the U.