Media Relations Campaign

Campaign: Porter Novelli for Mental Health America: Ranking America's Mental Health Winner: Porter Novelli and Mental Health America The Mission Mental Health America sought to raise awareness among policy makers and the general public about the need for policies like the Wellstone Act, which would increase access to mental health treatments and lead to improved patient outcomes. The Challenges In a media landscape inundated with data and talking heads, Mental Health America, working with Porter Novelli, needed to break through the clutter with new information on the state of depression in the U.S. Thus was created a paper entitled, "Ranking America's Mental Health: An Analysis of Depression Across the States," which examined depression in 50 states, demonstrating the link between access and outcome. To get as much media play as possible, the project team held a media briefing on the paper's finding; also an RMT was held with Dr.

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