Campaign: "A World of Possibility" Winner: Office Depot Foundation Long acknowledged as a leader in the global marketplace for its commitment to community investment, the Office Depot Foundation had a critical mission in 2007: Create a Report to the Community to communicate the organization's extreme makeover. Indeed, 2007 saw the Foundation drastically evolve from a disaster relief-focused nonprofit to one with an expanded scope, new responsibilities and a defined set of strategic priorities. Before the team could create the Report to the Community, it had to overcome a distinct challenge: introducing the Office Depot Foundation in the confines of a 16-page document. Ultimately written and designed for the greatest possible impact rather than being a presentation of facts and figures, "A World of Possibility" reflected the Foundation's commitment to transparency, accountability and sustainability. Financial data was reviewed in accordance with the Global Reporting Initiative's standards.
You might also be interested in:
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Week in PR
- PR News Data: PR Resists Lure of Live Streaming & Messaging Apps, Remains Cool on Paid Posts