Campaign: http://www.uwishunu.com Winner: Greater Philadelphia Tourism Marketing Corporation The economic crisis might threaten to make people less likely to travel, but not if the Greater Philadelphia Tourism Marketing Corporation (GPTMC) has anything to do with it. In 2007, the organization launched uwishunu.com, a blog aimed at promoting the City of Brotherly Love to a new demographic of potential visitors via social media.
You might also be interested in:
- How LEGO's Global Innovation STEM Award Program Cut Through the Media Clutter
- 8 Video Scripting Tips for PR Pros
- Get Emotional and Watch Fans Share Your Content More Frequently
- Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App
- How to Protect Your Brand From Digital Information Leaks