PR Professional of the Year: Nonprofit/Association


Michelle Alvarez, Senior Manager, Media Relations, AARP

Throughout her career, Michelle Alvarez has become well-versed in the tactics of building brands and leveraging them through notable events, with a resume that boasts press coverage ranging from Consumer Reports to Cosmopolitan. When she arrived at AARP The Magazine, the media relations mission was straightforward: lead the 34 million-reader publication into territory once deemed nontraditional by the organization.

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.