PR Professional of the Year: Corporate

Deirdre Latour, Director of Public Relations and Marketing Services, General Electric

Like a world-class athlete, Deirdre Latour's discipline and solid work ethic came into play as she helped General Electric prep for the 2008 Olympic Games. During a time when

corporate reputations are under intense scrutiny, Latour demonstrated savvy leadership and communications skills in her management of GE's role as a TOP (The Olympic Partner

Programme) sponsor of the Beijing Olympic Games.