Deirdre Latour, Director of Public Relations and Marketing Services, General Electric Like a world-class athlete, Deirdre Latour's discipline and solid work ethic came into play as she helped General Electric prep for the 2008 Olympic Games. During a time when corporate reputations are under intense scrutiny, Latour demonstrated savvy leadership and communications skills in her management of GE's role as a TOP (The Olympic Partner Programme) sponsor of the Beijing Olympic Games. She persistently protected GE's corporate reputation while balancing the interests of government, cultures, non-governmental organizations, fans, countries and athletes, as well those of her fellow employees. GE's Dream Team The Beijing Olympic Games presented an unprecedented level of complexity.
PR Professional of the Year: Corporate
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