PR Professional of the Year: Academic Institution

Brian Woodland, Director, Communications & Strategic Planning, Peel District School Board The 1.3 million-person community the Peel District School Board serves in Ontario is one of the fastest-growing in North America, with 150,000 students in 232 schools. Half of the schools' students speak a language other than English at home, and during the last three years more than 11,000 of its registered students came from families new to Canada. To create a more unified identity within the district, the school board's Brian Woodland devised a "what have you done for the students today?" approach, and stepped back in the classroom.

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