Billee Howard, Executive Vice President/Managing Director of the Global Strategic Media Group, Weber Shandwick

Last year, when the media landscape was convulsed by massive shake-ups and a reeling economy, Billee Howard devised ways to make executives at companies such as MasterCard, Bext Buy and Honeywell put their best public face forward. For her, treading the line between traditional and nontraditional media has been imperative to forging relationships with journalists and engaging global audiences.