Online Social Media in Presidential Campaign Provides Tips to Marketers

Forget the lawn signs, campaign buttons and bumper stickers. The internet and more specifically, social networks are providing a compelling and persuasive platform for this year’s presidential candidates to lure and rally prospective voters. Each day, thousands of supporters log onto social networks to talk about the presidential campaign and their candidates. The growing importance that networks play in connecting candidates with prospective voters will help define how people, brands and marketers tap social networks in the future. Barack Obama’s campaign hired one of the Facebook founders to create a network that would allow his campaign staff to have conversations with people who typically don’t vote.

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