PUBLIC AFFAIRS

ONE LAPTOP PER CHILD AND RACEPOINT GROUP

BRIDGING THE DIGITAL DIVIDE

SOON AFTER THE LAUNCH OF ONE LAPTOP PER CHILD (OLPC), A NONPROFIT ORGANIZATION THAT MANUFACTURES AND DISTRIBUTES LOW-COST LAPTOPS TO CHILDREN IN DEVELOPING NATIONS, IT BECAME

CLEAR THAT OLPC NEEDED A GLOBAL COMMUNICATIONS CAMPAIGN TO HELP INFLUENCE GOVERNMENTS TO COMMIT TO THE PROGRAM. IT ALSO NEEDED TO PREEMPT EFFORTS BY INDUSTRY GIANTS, SUCH AS

INTEL, TO DISCREDIT THE ORGANIZATION AND SHUT IT DOWN.