MULTICULTURAL CAMPAIGN


MCDONALD'S AND VPE PUBLIC RELATIONS

MCDONALD'S EDUCATION INITIATIVE EMPOWERS HISPANIC COMMUNITIES

MCDONALD'S HAS BEEN A CONTRIBUTOR TO THE CAUSE OF HELPING HISPANIC STUDENTS GRADUATE FROM COLLEGE SINCE 1985, BUT RESEARCH SHOWS THAT HISPANIC COLLEGE GRADUATION RATES STILL LAG FAR BEHIND THAT OF NON-HISPANICS, WITH AN AVERAGE OF ONLY 8% OF ADULT LATINOS HOLDING A COLLEGE DEGREE. IN LIGHT OF THIS NEWS, MCDONALD'S PARTNERED WITH VPE PUBLIC RELATIONS TO RAMP UP ITS EFFORTS TO IMPROVE RESULTS.

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.