MULTICULTURAL CAMPAIGN

MCDONALD'S AND VPE PUBLIC RELATIONS

MCDONALD'S EDUCATION INITIATIVE EMPOWERS HISPANIC COMMUNITIES

MCDONALD'S HAS BEEN A CONTRIBUTOR TO THE CAUSE OF HELPING HISPANIC STUDENTS GRADUATE FROM COLLEGE SINCE 1985, BUT RESEARCH SHOWS THAT HISPANIC COLLEGE GRADUATION RATES STILL

LAG FAR BEHIND THAT OF NON-HISPANICS, WITH AN AVERAGE OF ONLY 8% OF ADULT LATINOS HOLDING A COLLEGE DEGREE. IN LIGHT OF THIS NEWS, MCDONALD'S PARTNERED WITH VPE PUBLIC RELATIONS

TO RAMP UP ITS EFFORTS TO IMPROVE RESULTS.