MEDIA EVENT


ALLERGAN & CHANDLER CHICCO AGENCY

"MOMENT OF TRUTH" OBESITY HEALTH EDUCATION CAMPAIGN

ALLERGAN, THE MAKERS OF THE LAP-BAND ADJUSTABLE GASTRIC BANDING SYSTEM, SET OUT TO LAUNCH AN OBESITY HEALTH EDUCATION CAMPAIGN IN 2007 TO RAISE AWARENESS THAT THE SURGICALLY IMPLANTED DEVICE IS A LESS INVASIVE OPTION THAN GASTRIC BYPASS SURGERY. THE COMMUNICATIONS EXECUTIVES HOPED THAT THIS MESSAGE WOULD IN TURN HELP MOTIVATE THE MILLIONS OF OBESE PEOPLE TO DISCUSS APPROPRIATE, SAFE AND EFFECTIVE WEIGHT-LOSS SOLUTIONS WITH THEIR DOCTORS.

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