Honorable Mentions


ANNIVERSARY CAMPAIGN PC Magazine & Rosen Group PR--PC Magazine 25th Anniversary: TO COMMEMORATE 25 YEARS, PC MAGAZINE TEAMED UP WITH THE ROSEN GROUP TO INCREASE MEDIA IMPRESSIONS AND ENGAGE ADVERTISERS. THE TEAM HOSTED A SPECIAL EVENT THAT INVOLVED DESIGNERS "REDESIGNING" THE EXTERIOR OF AN HP LAPTOP, WHICH WOULD BE AUCTIONED OFF ON EBAY, WITH THE PROCEEDS GOING TO CRISTINA FOUNDATION, AN ORGANIZATION THAT PROVIDES COMPUTERS TO PEOPLE IN NEED. THE BUZZ AROUND THE EVENT GENERATED MORE THAN 40 MILLION MEDIA IMPRESSION, WHICH EQUALED A RETURN OF 1,000 AUDIENCE IMPRESSION PER EVERY DOLLAR INVESTED. Communications Strategies & Plan B: Reinvigorating Interest Around Dual-Label One-Year Anniversary: DESPITE RECEIVING DUAL-LABEL APPROVAL FROM THE FDA A YEAR AGO, NEWSWORTHINESS OF THE PLAN B PRODUCT HAD WANED. THUS, PLAN B TEAMED UP WITH COMMUNICATIONS STRATEGIES INC.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.