Honorable Mentions


ANNIVERSARY CAMPAIGN PC Magazine & Rosen Group PR--PC Magazine 25th Anniversary: TO COMMEMORATE 25 YEARS, PC MAGAZINE TEAMED UP WITH THE ROSEN GROUP TO INCREASE MEDIA IMPRESSIONS AND ENGAGE ADVERTISERS. THE TEAM HOSTED A SPECIAL EVENT THAT INVOLVED DESIGNERS "REDESIGNING" THE EXTERIOR OF AN HP LAPTOP, WHICH WOULD BE AUCTIONED OFF ON EBAY, WITH THE PROCEEDS GOING TO CRISTINA FOUNDATION, AN ORGANIZATION THAT PROVIDES COMPUTERS TO PEOPLE IN NEED. THE BUZZ AROUND THE EVENT GENERATED MORE THAN 40 MILLION MEDIA IMPRESSION, WHICH EQUALED A RETURN OF 1,000 AUDIENCE IMPRESSION PER EVERY DOLLAR INVESTED. Communications Strategies & Plan B: Reinvigorating Interest Around Dual-Label One-Year Anniversary: DESPITE RECEIVING DUAL-LABEL APPROVAL FROM THE FDA A YEAR AGO, NEWSWORTHINESS OF THE PLAN B PRODUCT HAD WANED.

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