WEBER SHANDWICK & UNILEVER

GO GREEN AND SMALL WITH ALL

TO BRING ITS LAUNDRY DETERGENT BRAND INTO THE GREEN CONVERSATION, UNILEVER PARTNERED WITH WEBER SHANDWICK TO LAUNCH "GO GREEN AND SMALL WITH ALL," A CAMPAIGN THAT WOULD COMMUNICATE THE BRAND'S ENVIRONMENTAL LEADERSHIP AS A PIONEER OF CONCENTRATED LAUNDRY DETERGENT, WHICH USES LESS WATER THAN OTHER PRODUCTS.

SCHOOL DAYS

THE TEAM DETERMINED THAT THE BEST WAY TO GET THEIR MESSAGE ACROSS WAS TO REACH ITS TARGET AUDIENCE--MOMS--THROUGH ELEMENTARY SCHOOL STUDENTS VIA A NATIONAL SEARCH FOR "THE GREENEST SCHOOL KIDS IN AMERICA.