Global Pr Campaign


OGILVY PR WORLDWIDE AND FM GLOBAL

FM GLOBAL: MANAGING BUSINESS RISK AROUND THE WORLD

ALTHOUGH FM GLOBAL, ONE OF THE WORLD'S LARGEST COMMERCIAL PROPERTY INSURERS, IS WELL KNOWN BY RISK MANAGERS AND THE INDUSTRY MEDIA, THE COMPANY HAD TO WORK VERY HARD TO DEMONSTRATE ITS RELEVANCE TO FINANCIAL EXECUTIVES AND THE BUSINESS MEDIA IN FOUR KEY MARKETS: NORTH AMERICA, FRANCE, THE UNITED KINGDOM AND GERMANY. TO INCREASE ITS PROFILE ACCORDINGLY, FM GLOBAL, IN PARTNERSHIP WITH OGILVY PR WORLDWIDE, LAUNCHED A CAMPAIGN WITH TWO MAIN AIMS: PROMOTING DEMAND FOR FM GLOBAL'S RISK MANAGEMENT AND LOSS PREVENTION SERVICES AMONG C-SUITE EXECS AND RISK MANAGERS, AND SUPPORTING FM GLOBAL'S BUSINESS GOALS OF GROWTH, RETENTION AND PROFITABILITY.

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