EDITORIAL/OP-ED


ROCHE AND FLEISHMAN-HILLARD

CEO BYLINED EDITORIAL REACHES CORPORATE AUDIENCE WITH PANDEMIC PREPAREDNESS MESSAGE

HOFMANN-LA ROCHE INC. (ROCHE) CEO GEORGE ABERCROMBIE SAYS THAT ONE THING KEEPS HIM UP AT NIGHT: THE FEAR THAT A DEADLY PANDEMIC FLU WILL HIT AND MILLIONS WILL NEED THE ROCHE- PRODUCED ANTIVIRAL FLU MEDICATION TAMIFLU, BUT THE NEED WOULD BE IMPOSSIBLE TO MEET.

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