Case Study: Walk This Way: An Integrated Marketing Juggernaut Takes on Obesity One Step at a Time 09/29/2008 By PR News Company: American Heart Association PR News Exclusive ContentSubscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; email@example.com.