Tip Sheet: Advocacy Advertising: More Than Slightly Alive


By Michael Schick In this digital media age in which two-way communications and social media tools continue to grow in use and influence, it's tempting for a client to conclude that a less "cool" media tool like advertising is dead. But just how dead? Perhaps the answer lies with Miracle Max, the con artist/medicine man played by comedian Billy Crystal in the 1987 film, The Princess Bride: Inigo Montoya: "He's dead. He can't talk." Miracle Max: "Woo-hoo-hoo, look who knows so much.

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