How To…Communicate With an Ombudsman

Communications executives have an increasing number of tools in their arsenals with the advent of digital media. These are in addition to their old reliable media pitching

techniques. While all of these options make media relations efforts more robust, they also make it easy to overlook opportunities that may seem archaic against the backdrop of new

media, but are in fact still very relevant. For example, an endorsement or the airing of an issue by a media ombudsman can enhance any communications program's outreach

efforts.