Olympic Evolution: New Media Stage Requires PR Execs to Shift Strategies


During the past six weeks, three of the most widely viewed events of the year--the Olympics in Beijing, the Democratic National Convention in Denver and the Republican National Convention in Minneapolis-St. Paul--took the world stage in ways that had yet to be seen in the modern media universe. While each event wasn't unusual in its own right--after all, each happens every four years--this year marked a monumental evolution in the way individuals watched, covered and reacted to the goings-on. The following breakdown offers a brief overview of these seismic shifts among different stakeholders in the context of the events: Media A record number of bloggers received press credentials for the 2008 Democratic National Convention--120-plus--and hundreds more attended on their own. In comparison, the DNCC only credentialed about 30 bloggers in 2004.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.