Tip Sheet: Managing Marketing Programs Effectively

By Avinoam Nowogrodski

Marketing managers are challenged daily to execute the projects in their marketing calendars on time, on budget and with the right degree of quality. The war stories of last-

minute fire drills to create collateral for a trade show, of missing the deadline of a lead-generation campaign because the creative and content were delayed, of the distribution

of an e-mail campaign for an online seminar being too late to deliver the attendance, are all too common.