Tip Sheet: Planning & Executing Effective Viral Campaigns

By Jeff Mascott

The emergence of user-generated content on social networking platforms like YouTube, as well as the ubiquity of forward-to-a-friend tools on Web sites, have made going viral

the new buzz phrase for generating buzz.

While word-of-mouth (WOM) tactics have become a go-to strategy for communications professionals, some common misperceptions about planning and executing viral campaigns

continue to persist.