Tip Sheet: Using Twitter to Join the Conversation

By Heidi Sullivan & Jay Krall Millions of Internet users have flocked to Twitter, a messaging application that has become the rage among the technorati, attracting more than 12 million registered users to date. Top tech industry analysts, PR and marketing pros, editors and writers, social media influencers and corporate executives can be found at all hours of the day "tweeting" their thoughts or providing links to sites that deliver critical information. Many communications professionals see the growing community of influencers congregating on Twitter as a gold mine of valuable contacts. But that is where the potential problem begins. If it is a gold mine, it is one that must be mined carefully.

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