Case Study: Move Over, Dracula: PR & Marketing Meet Online to Introduce Fans to a Creepy Crew of Characters

Company: HBO Agency: Campfire Timeframe: Feb 2008-present Starting this September, there may be a few contenders to Count Dracula's throne as the most notorious vampire, as that month marks the premiere of HBO's newest series, True Blood. Based on the vampire books by Charlaine Harris, the show tells the story of a band of nocturnal predators who are able to resist their innate and insatiable hunger for human blood thanks to "Tru Blood," a synthetic blood substitute product developed in Japan. As a result of this concoction, the vampire characters can mingle with humans without wanting to feast on them. This premise, which will inevitably be compounded by dramatic twists and turns, sets the stage for what HBO hopes will be a successful new program. Its recent original shows (including John From Cincinnati and Tell Me That You Love Me) didn't live up to expectations, so HBO has a lot to prove with the series' debut.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.