Onward & Upward: PR Business Poised for Growth and Profits


Tired of hearing the word "recession" yet? If so, don't worry--it won't be mentioned again (not in this article, anyway), because all signs indicate that the public relations profession is moving onward and upward at warp speed, in spite of the current economic woes. Fortune magazine even touted PR as one of the 10 fastest-growing professions, based on U.S. Bureau of Labor Statistics data. What's more, the behemoths of the corporate world--clients that agency execs salivate over--recognize PR as growing asset to their business strategies.




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